EMF C.E.O., Bill Reeves, tapped Adam Hastings, from WTA Media, and I to suggest an update to the Gospel Association logo. Our given goals were to explore branding opportunities for Gospel Music Association and update the existing "globe logo."
Some key objectives: Maintain the history and heart of GMA. Encompass diversity and evolving styles across the history of GMA artists. Create opportunity to evolve into more forms of media. Possibly incorporate the "Dove" from their awards show "The Dove Awards."
Ultimately, the GMA Board and marketing team loved our suggestion and adopted the new logo in 2020.
Other logo designs considered: